Grow your business with smart UX decisions

I craft user experiences that drive business growth.

I’ll help you achieve goals and set your company apart.

Let’s discuss how.

Proven track record

AtHoc

Acquired | Blackberry
2001-2014

Started as a sole designer, ended up leading the UX and Design Strategy.
Acquired for 260 MM

Sentrigo

Acquired | Mcafee
2008-2011

Worked as a sole UI and UX designer as a contractor
Acquired (Undisclosed)

Demisto

Acquired | Palo Alto Networks
2016-2019

Started as a sole designer, ended up leading the UX and Design Strategy.
Acquired for 570 MM

Let’s create

Together

UX Strategy

We'll develop a comprehensive plan that aligns your business needs with your customers' needs.

Customer Experience

End-to-end experiences that delight customers, build brand affinity, and fuel long-term business success.

UX Research

User research, usability testing, interviews, and analytics to drive continuous UX and CX improvements.

Voice, Tone, and Microcopy

Develop a consistent, user-friendly voice and tone that resonates with your audience and enhances their journey.

Data Visualization Design

We'll transform complex data into clear, compelling visual insights to support user's decision and actions.

Build Teams and Leaders

I'll work with you to build and mentor high-performing UX teams, with skills to drive innovation, collaboration, and user-centered thinking.

Let me help you

Grow

Mentoring

As a seasoned mentor, I'll guide your senior UX professionals and leaders in developing strategic thinking, leadership skills, and a growth mindset.

UX Lectures and Talks

Inspire and upskill your teams through engaging lectures and talks on the latest UX trends, methodologies, and best practices

UX/UI Recruiting

I'll leverage my industry expertise to help you identify, recruit, onboard, and retain exceptional UX/UI professionals

My

Experience

00 5 10 15 20 25 30 35+

years of UX Design

00 5 10 15 20 25 30+

years of UX Research

00 5 10 15 20 25 30+

years of UX leadership and management

00 5 10 15 20+

years of UX Strategy leadership

00 5 10 15 20 25 30 35 40 45 50+

Number of people I’ve hired and managed

0 1 2 3

Acquisitions of companies for which I lead the UX Strategy

0 1 2 3 4

Years teaching at the academy (HIT)

00 20 25 30 ♾️

Countless lectures, talks and workshops

Position Type

Employees Count

Obligatory testimonial section

Ido brings several great skills to the table. Not only does he understand users and User Experience, Ido understands product and Product Management. Ido is a great team player, and brings love and passion to any project he is involved with

Tsachi Zack Samocha,
director of Products, AtHoc

Ido managed to surprise me with creative solutions to challenging UI problems. He is a true professional, a pleasure to work with and provides great results. Highly recommended!

Ramel Levin,
Product Manager, ARX

Ido helped us manage and understand our client and market requirements and led us to a quick and impressive implementation. He is well organized, with detailed understanding of how to create and manage a winning design process. A pleasure to work with.

Tamir Shabat,
Product Manager, Oracle

Ido’s professionalism, knowledge and good advices ended up in an up-to-date, effective and efficient hotel website, generating a growth of 50% in internet bookings income. He is a true partner and an inherent part of the project's team, always available and a pleasure to work with.

Nir Carmeli,
Marketing manager, Isrotel hotels, ltd.

Ido’s creative out-of-the-box thinking and ability to find the best user experience under given R&D constraints is of great value for us. In addition, he's responsive and fun to work with.

Anner Kushnir,
VP R&D, Algosec

Working with Ido gave us great insights to the User Experience aspects of our product. His professionalism and experience made any usability review process to be short, efficient and with great results. It gave our product an additional advantage over our competition.

Guy Rinat
Product Manager, Sentrigo

Getting our software to function in a way that makes it easy to use and intuitive was one of our primary goals at Sentrigo (later McAfee) and key to our go to market strategy. We hired several UX experts along the way but stuck with Ido for a very good reason. He was simply the right person for the job. He didn't waste our time, he always quickly understood our dilemmas, he was efficient and decisive, his advice was always straight to the point and he never failed to give us the high value we learned to expect from him. I strongly recommend Ido - he will be an asset to any PM / developer who want customers to have the right experience with their product.

Dan Sarel,
cofounder, Sentrigo

More happy customers

Give us a ring, mate